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many of which are done with a commercial intent to learn more about goods and services, SEO is an essential component of digital marketing. The main source of digital traffic for brands is frequently search, which supports other marketing channels. Your bottom line may be significantly impacted by increased visibility and a higher ranking in search results than your rivals.
Nonetheless, over the past few years, search results have changed to give users more direct responses and information that is more likely to keep users on the results page rather than sending them to other websites.
Also keep in mind that features like Knowledge Panels and Rich Results in the search results can increase visibility and give users more details about your company.
In conclusion, SEO serves as the cornerstone of a complete marketing ecosystem. When you know what your website visitors want, you can use that information to improve your campaigns (paid and organic), website, social media presence, and more.