As online businesses continue to proliferate, the competition among these businesses to get noticed by potential customers becomes more intense. Effective marketing is a key strategy for online business owners to differentiate themselves from their competition, increase their brand awareness, and drive sales. In this context, two common approaches to marketing are “done for you” and “done with you.” In this article, we will explore why done with you marketing is better than done for you marketing for online business owners.
What is “Done For You” Marketing?
In the done for you marketing approach, the marketing agency or consultant takes full control of the marketing strategy, planning, execution, and optimization. The business owner simply hands over the marketing responsibilities to the agency or consultant, and they take care of everything from start to finish. While this approach can be convenient for business owners who have limited time or expertise in marketing, it comes with several drawbacks.
Drawbacks of Done For You Marketing
One significant drawback of done for you marketing is the lack of transparency and control for the business owner. Since the agency or consultant takes complete control of the marketing strategy, the business owner is not able to see how the strategy is being executed or the progress being made. This lack of transparency can make it challenging for the business owner to provide feedback, make adjustments, or course-correct if the strategy is not producing the desired results.
Another significant drawback is the cost. Done for you marketing can be expensive, especially for small or medium-sized businesses that may not have the resources to allocate to large marketing budgets.
What is Done With You Marketing?
In contrast, done with you marketing is a collaborative approach that involves the marketing agency or consultant working alongside the business owner to create and implement a marketing strategy. The business owner retains control of the marketing strategy, while the agency or consultant provides guidance, support, and expertise.
Benefits of Done With You Marketing
One of the main benefits of done with you marketing is the level of transparency and control that the business owner retains. Since the business owner is involved in the marketing strategy creation and implementation, they can see the progress being made and provide feedback to the agency or consultant to make adjustments or course-correct if necessary.
Another significant benefit is the cost. Done with you marketing is generally less expensive than done for you marketing since the business owner is taking on some of the responsibilities, and the agency or consultant is providing guidance and support rather than doing everything themselves.
Furthermore, done with you marketing can be a valuable learning experience for the business owner. By working alongside the agency or consultant, the business owner can gain insights into the marketing process, learn new skills, and develop a better understanding of what works and what doesn’t in their industry.
In conclusion, while both done for you and done with you marketing approaches have their advantages and disadvantages, done with you marketing is the better choice for most online business owners. With greater transparency and control, lower costs, and valuable learning experiences, done with you marketing can help online business owners create effective marketing strategies and drive business growth.